PPC Marketing, as the name suggests, involves paying for each click on your online ads. It is a paid advertising model where businesses bid on keywords and compete for ad placement in search engine results or on various online platforms. PPC campaigns can deliver immediate visibility and drive targeted traffic to your website. They provide a great level of control over your ad campaigns, allowing you to set budgets, target specific keywords, and track performance metrics. By utilizing PPC, businesses can quickly generate leads and boost sales, especially for time-sensitive promotions or product launches..